Privacy Policy

Last updated: September 28, 2026

SELIA (“SELIA,” “we,” “us,” or “our”) operates seliamagic.com and provides online shopping services for skincare and personal-care products. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, place an order, communicate with us, or otherwise use our services.

This policy is intended to reflect generally recognized privacy practices for customers in the United States and, where applicable, visitors in other jurisdictions. Your specific rights may vary depending on where you live and whether a particular privacy law applies to us or to the processing at issue.

1. Personal Information We Collect

  • Identifiers and contact information, such as name, email address, phone number, billing address, shipping address, and account identifiers.
  • Order and commercial information, such as products viewed or purchased, order history, returns, refunds, and customer-service communications.
  • Payment-related information. Payment card and transaction information may be processed by Shopify and payment providers. We do not need to store full payment-card numbers ourselves in order to process your purchase.
  • Device and internet activity, such as IP address, browser type, device identifiers, pages viewed, referral information, and interactions with our website.
  • Approximate location information derived from IP address or similar technical data.
  • Preferences and marketing information, such as email preferences and interactions with marketing communications.
  • Information you provide to us, including messages, reviews, support requests, and information submitted in connection with a return or privacy request.

2. How We Collect Information

We collect information directly from you, automatically through cookies and similar technologies, and from service providers and business partners that help us operate the store, process payments, prevent fraud, fulfill orders, analyze website usage, and provide advertising or marketing services.

3. How We Use Personal Information

  • Process and fulfill orders, payments, returns, refunds, and customer-service requests.
  • Operate, maintain, personalize, and improve our website and services.
  • Communicate about orders, accounts, support matters, policy updates, and service messages.
  • Send marketing communications where permitted by law and in accordance with your preferences.
  • Measure website performance, understand customer behavior, and improve our products and services.
  • Detect, investigate, and prevent fraud, abuse, security incidents, and other unlawful activity.
  • Comply with legal obligations, respond to lawful requests, enforce our policies, and protect our rights and the rights of others.

4. Cookies, Analytics, and Advertising

We and our service providers may use cookies, pixels, local storage, and similar technologies to keep the site functioning, remember preferences, analyze traffic, measure marketing performance, and, where enabled, support personalized or targeted advertising.

Some U.S. state privacy laws may treat certain disclosures for targeted advertising as a “sale,” “sharing,” or “targeted advertising” activity even when no money changes hands. Where applicable law gives you a right to opt out of such processing, you may exercise that right using available site controls or by contacting us at support@seliamagic.com. Where required by applicable law and supported by our services, legally recognized opt-out preference signals may also be processed.

5. How We Disclose Personal Information

  • Shopify, which hosts and supports our online store.
  • Payment processors and financial-service providers used to process transactions.
  • Fulfillment, dropshipping, warehouse, and shipping providers that help prepare and deliver orders.
  • Cloud, security, fraud-prevention, customer-support, analytics, and IT providers.
  • Advertising and marketing providers, where those services are enabled.
  • Professional advisers, regulators, courts, law enforcement, or other parties when disclosure is required or permitted by law.
  • Business transaction parties in connection with a merger, financing, acquisition, restructuring, or sale of all or part of a business, subject to applicable law.

We do not sell personal information for money. However, some privacy laws define certain advertising-related disclosures more broadly as a “sale” or “sharing.”

6. U.S. State Privacy Rights

Depending on your state of residence and whether the relevant law applies, you may have rights to request access to personal information, correction of inaccurate information, deletion, a portable copy of certain information, and information about how personal information is used or disclosed. You may also have rights to opt out of certain targeted advertising, sale, sharing, or profiling activities, and to appeal certain privacy-request decisions.

California residents may have rights under the California Consumer Privacy Act, as amended, including rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information where applicable, and receive non-discriminatory treatment for exercising privacy rights.

To submit a privacy request, email support@seliamagic.com. We may need to verify your identity before completing a request. Authorized agents may submit requests where permitted by law, subject to verification requirements.

7. International Privacy Rights

If you are located outside the United States, local privacy laws may provide additional rights, such as rights of access, correction, deletion, restriction, objection, portability, or withdrawal of consent. Where those laws apply, you may contact us at support@seliamagic.com to exercise your rights.

8. Children’s Privacy

Our store is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and take appropriate action.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to complete transactions, maintain business and tax records, resolve disputes, detect fraud, enforce agreements, and comply with legal obligations. Retention periods vary based on the type of information and the reason it is used.

10. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No website, network, or storage system is completely secure, so we cannot guarantee absolute security.

11. International Data Transfers

Because we use service providers that operate internationally, personal information may be transferred to, stored in, or processed in countries other than the country where you live. Where required by applicable law, appropriate safeguards are used for international transfers.

12. Third-Party Links and Services

Our website may contain links or integrations provided by third parties. Their privacy practices are governed by their own policies, and we are not responsible for their privacy or security practices.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or legal requirements. The “Last updated” date above indicates the latest revision.

14. Contact Us

For privacy questions or requests, contact:

SELIA
Email: support@seliamagic.com
Website: https://seliamagic.com
Business address: Strada Voinicilor 16a, 310304 Arad, Romania